Public Relations (PR) is a strategic tool for marketing communications which goes beyond coordinating press conferences and placing media releases – which we commonly see around us today. As Ries and Trout said, the power of PR can, if done correctly, surpass the effects of advertising towards convincing a consumer towards purchase or action.

We, at Hype, go beyond the ordinary to arrive at solutions which are unique and effective – as this is our philosophy – “communication that works”. However, it must also be said that we take on assignments which have a clearly defined purpose – as the lack of this means unfocused efforts and crucially the lack of accountability. Speak to us to find out how we can help your brand get closer to your consumer.